Finding the Right REALTOR® to Sell Your Home in Utah's Slow-Moving Market (2026 Edition)

In today's slow-paced real estate market, particularly in 2026, selecting the right real estate agent to sell your home in Utah is essential for a successful transaction. Here’s a comprehensive guide to help you navigate this critical decision:

1. **Gather Recommendations:** Start by seeking referrals from friends, family, and colleagues. Personal experiences can provide valuable insights into agents who excel in providing service. Supplement this with online reviews to create a shortlist of potential agents operating in Utah.

2. **Verify Credentials:** Ensure that the agents you're considering are properly licensed in Utah. This can typically be confirmed through the state’s real estate regulatory website. Look out for any histories of disciplinary actions or complaints as well.

3. **Evaluate Experience and Expertise:** Agents differ significantly in their marketing strategies. In a slow market, it's crucial to choose an agent who goes above and beyond to enhance your property's visibility. Look for agents who invest in advanced marketing tactics, from professional photography and virtual tours to digital advertising. Personally, I leverage my visibility as a bilingual REALTOR® and a host on "Utah's Real Estate Essentials," reaching thousands of potential buyers. Feel free to reach out to me at 801-885-6901 to discuss how I can assist in selling your home effectively.

4. **Conduct Interviews:** It’s wise to speak with at least three agents before making your decision. Discuss their past experiences, recent sales, and how they plan to market your property. Pay attention to their communication skills and see how comfortable you feel interacting with them. Be cautious of agents offering unusually low commissions; explore what their services entail and whether they match your selling goals.

5. **Examine Client Testimonials:** Check online reviews and client testimonials for insights into an agent’s negotiation skills, professionalism, and general client satisfaction. If you can’t find them online, don’t hesitate to ask the agent for references.

6. **Assess Local Market Knowledge:** Your chosen agent should be well-versed in the local market, providing insights into recent sales, current trends, and a comparative market analysis (CMA) for your property. Some agents, like myself, offer additional resources as part of our services to help you better understand the market.

7. **Prioritize Communication Style:** Effective communication is key in real estate. Select an agent who is responsive, proactive, and committed to keeping you updated throughout the selling process. I have often been praised for my communication skills, which I believe significantly contribute to the satisfaction of my clients.

8. **Explore Negotiation Skills:** Strong negotiation tactics can greatly influence the outcome of your sale, especially in a challenging market. Inquire about the agent's negotiation approaches and past successes.

9. **Review Marketing Strategies:** Discuss the agent’s marketing plan in detail. How will they promote your home to attract prospective buyers? Their online presence and additional marketing investments can dramatically affect your selling experience. Agents who offer comprehensive strategies often justify higher commission rates with their success in attracting buyers.

10. **Foster Compatibility and Trust:** Choose an agent you feel comfortable with and who aligns with your goals and preferences. Trust your instincts when deciding.

11. **Understand Fees and Contracts:** Clarify the agent's fee structure and any contracts before committing. Ensure you’re aware of how commissions are handled, along with other potential fees. If your agent is dual-representing a buyer, inquire how this would affect your interests.

12. **Request References:** Don’t hesitate to ask agents for past client references. Speaking with former clients can help you assess the agent’s strengths and any areas for improvement.

By diligently researching, posing the right questions, and evaluating compatibility, you'll enhance your chances of finding the perfect real estate agent to sell your home in Utah’s unique market.

As a TV personality and Luxury Home Certified Real Estate Specialist for "Utah's Real Estate Essentials" (as seen on ABC4, HULU+Live TV and Telemundo Utah), I offer an unparalleled marketing campaign that distinguishes my services from other agents in Utah. With significant marketing investments made for your listing and a proven track record, I ensure you home is in the spotlight, giving you the best opportunity for a smooth and successful sale. If you’re considering selling your home in Utah, reach out to me directly and let’s explore how we can elevate your home-selling journey beyond the basics.

John Quijano, REALTOR®

Luxury Home Certified Real Estate Specialist for "Utah's Real Estate Essentials"

ABC4 / HULU+Live TV / Telemundo Utah

Real Estate Essentials

801-885-6901

I'M ALWAYS AVAILABLE!